This recent article from Nesta sheds light on a worrying observation for those working to create social or environmental change. Despite the consistent increase in resources (human, financial, tech) invested in social and environmental issues, the underlying trends that we are trying to reverse continue to worsen. The article ends by asking whether we are willing to ‘abandon Business-As-Usual approaches’ and embrace new approaches to social innovation. In attempting to ‘do good’, ethics dictates that we must be critically assess our approaches, and aim to invest resources in the most effective manner possible.

I’ve observed a clear and worrying trend during the time I’ve split between Australia and the UK. It’s certainly not the root of the issues outlined above, but it is a clear opportunity. It is as follows:

The concept of being an agent of positive change, of ‘changemaking’ has become far too synonymous with social entrepreneurship. I see this as a fundamental flaw in our approach to generating change, and with that an excellent opportunity to do things better. I will explain.

I define ‘changemaking’ as the act of generating social or environmental change with the aim of improving upon current circumstances. Or more simply if you like, trying to make the world better. There are clearly a great many techniques one could use for achieving this, but one approach has taken on an excessive and unjustified prominence; social entrepreneurship. Social entrepreneurship is the act of building a new organisation with a social or environmental purpose. I have nothing against social entrepreneurs and would apply that label to myself – I have  founded two organisations myself and have had a significant hand in the establishment of two others. The title of this blog is a bit of a giveaway. I would, however, suggest that this makes me well-placed to critique.

In Australia I searched for programs that develop my ability as a changemaker. Overwhelmingly, they support or prioritise social entrepreneurs; The Foundation for Young Australians’ Young Social Pioneers program, Centre for Sustainable Leadership program and of course the School for Social Entrepreneurs. When I was invited to attend the Foundation for Young Australians’ ‘Young and Extraordinary’ event, most of the delegates were attempting to start their own initiatives. Likewise as I have searched further afield for leadership development programs or networks, it is rare to find one that doesn’t expect you to be working with an organisation that you have founded. In other words, they expect you to be a social entrepreneur.

This learning towards social entrepreneurship is not just evident in the programs that cater for them, but also in how we praise them. Founding an initiative is seen as a stamp of approval, and to some extent I felt as though I wouldn’t be perceived as credible within the changemaking community unless I did so. In Australia, many of the winners of the ‘Young Australian of the Year’ awards had founded their current organisations. Social entrepreneurship is seen as sexy and we place these people on a pedestal.

And yet…social entrepreneurship is just one piece of the complex puzzle that is changemaking. It has its place yes, but setting up a new organisation is hardly the solution to every problem we encounter. In fact, I feel it irresponsible to assume that it is, given the resources we then expect people to put in to it, and given that every positive step will have some negative side effects. There are only so many resources to go around, so splitting them between ten organisations (there are over 50 breast cancer charities in Australia) with identical missions is hardly ethical or efficient. A little competition is healthy and valuable yes, but it has gone to to absurd levels. We must weigh up our options carefully if we are serious about generating positive change, and there are other approaches we can use. Perhaps this particular social or environmental problem needs more public awareness. Perhaps it needs corporate resourcing. Perhaps it needs a different systemic approach from government. Perhaps what it definitely doesn’t need is a new organisation launched to tackle it.

So what about intrapreneurship – generating powerful change from within an organisation that already has resources waiting to be put to use? There’s collective impact, which recognises that real change is only possible when corporates, governments and nonprofits are all sat around the table. And what about politics? Whether we like it or not, government and politicians run the country (along with banks and heavyweight corporates, depending on what you read). What about campaigning and rallying people around certain issues that matter – empowering social movements? Or how about producing and publishing research that moves our understanding forward? There are other subtle ways too, like speaking or writing where we can reach many people and have a positive impact. These are the different techniques I speak of.

I’ve had to search out these other areas myself. There is no School for Social Intrapreneurs. No course for people who want to make a positive difference through politics (and my goodness could we do with one). I’ve learned about collective impact by searching out organisations who have this at their core and getting involved. I’m learning now about politics by chasing up and spending time with my local Councillors and MP. There are two barriers here:

1) We do not encourage changemakers to explore these areas.

2) We do not have the programs to cater to these interests.

These issues I feel are especially poignant for young changemakers entering the space with good intentions and uncertainty around how to channel them. Currently, they will get pushed towards social entrepreneurship as a default, which I firmly believe to be a mistake.

Ok, so I’ve mostly covered the flaws. What’s the opportunity? The opportunity of course is to channel the tremendous energy, skills and good will of people to make things better in a much more effective way. I have some suggestions for how, but I would turn to people with more experience in changemaking to critique these and generate their own. So in the context of the two issues I highlighted above…

Encouraging changemakers to explore other means of generating change

I’d like to see individuals who are using these other techniques to generate change celebrated more and given a higher profile. Intrapreneurs, those working in government, campaigners, speakers. Leaders in change who are not just social entrepreneurs. I’d like to see these other techniques given more attention at changemaking events. I’d like to see programs and organisations that cultivate changemaking build in to their program at an early stage a lot more learning and information about these techniques. To critically ask; ‘is setting up a new organisation really the best and most responsible way to tackle this issue?’

Catering to other means of generating change

Here I’d love to see existing programs for changemakers start to build in these other techniques. To give those on the program a flavour for collective impact, for politics, for intrapreneurship. In time, to see programs in place that specialise in these other techniques, just as there are so many excellent programs now that specialise in social entrepreneurship.

If we are serious about generating change in a more efficient and effective manner, then we need to move away from our flawed obsession with social entrepreneurship and take advantage of this great opportunity to do things better.