A few weeks ago I wrote a blog about the rising trend of entrepreneurship. On reflection, I’m not really sure what I was trying to say with that blog, apart from perhaps that entrepreneurship is good. Or cool. Or something.

Because of events over the last couple of weeks, I’ve swung round to take a different perspective on it.  One of the developments is that I’ve lost some of my attachment to the concept, and have therefore I think a slightly more objective and balanced view on the matter.

Entrepreneurship has its place and is hugely important. It’s important for economic development, although I don’t care too much about that. My interest is more in its societal value, and in that sense it drives new solutions to social problems and new ways of thinking. But the answer to every problem is not to set up a new organisation. A new enterprise is not always the answer. I do think a lot of socially minded entrepreneurs are aware of this – some definitely more than others – but I have noticed a definite trend in social entrepreneurship becoming more fashionable.

Recently I was chatting with Tom Dawkins about how we’ve observed more people aspiring to be a social entrepreneur. It is the concept they are attached to, rather than a specific cause (great article here). Many, Tom included, stumbled in to social entrepreneurship without knowing the term, but simply because it was their way of tackling a social need they had identified. Social entrepreneurship is not an end in itself, it is a means, a toolkit for getting good done.

Now I think it’s great that more people want to learn the tools to get good done and people are drawn towards it. The problem is, you don’t just need social entrepreneurs to tackle social problems and you potentially draw people away from other roles that are hugely valuable.

What about the social ‘intrapreneurs’ who are working within existing organisations to leverage greater good? The social activists raising awareness and challenging thinking/policy on areas that need change? The connectors who unite people around a cause and do greater good as a result? The innovators who see ways to link together existing organisations and programs, in a way that is more efficient than starting up a whole new one?

When I spoke with Gina May Diana, who is one of the co-founders of an awesome new enterprise called ‘OneCanGrow’ she put a Cheshire cat smile on my face when she spoke about teaching young people to become ‘social changemakers’ through their project rather than just social entrepreneurs. This is the way to do it, not just limit them to one means of creating social change.

I think it’s important to teach young people the following:

1) Awareness of the social problems out there in the world

2) That it is possible to make a difference

3) That doing so is potentially hugely rewarding

4) That you can earn a living doing so

5) The tools and mindset to create social change

And here’s where I will make a crucial distinction. I think that what is typically considered ‘entrepreneurial thinking’ has widespread value for anyone. By that, I mean creative problem-solving, commitment, accepting the possibility of failure, bringing people together.

Such thinking can help on a number of levels. But actually being a social entrepreneur; setting up new enterprises to tackle social problems, is only one way to solve these problems.

I’m going to end up with a horrible cliché!

There are many ways to skin a cat…

(yes, I did just compare a cat to a social problem)